I love rugged things. I tend to err on the side of minimalism, but the things I do own I want to last.
• Pelican Cases
• Letherman Multitool
• Swiss Army Watches
• Gerber Knives
• Darn Tough Socks
• Tikbuk2 Backpacks (More Urban Though)
• Anker Powerbanks
• Rugged Computers (Often impractical, though)
• Galaxy S8 Active
I believe software can be rugged as well - Linux is a prime example.
• Ranger Rolling